Top 6 Copywriting Techniques to Quickly Increase Website Traffic & Sales
Reinvigorating your website is a major way to grow your business and expand your customers!
Use some of these tips and tricks below to help more customers find your website, increase sales, and create more return customers.
1. Have More Website Copy on Your Home Page
Not only does this keep the reader on your page longer which helps your SEO, but data shows there’s a trend moving towards scrolling over clicking.
With the rise of web searching on cell phones, people enjoy scrolling on their phones more than they do clicking separate links on a website. This means that having a longer home page with more website copy and content that a customer can scroll through is a more enjoyable and engaging experience.
2. Have a Welcome Section on Your Home Page for Customers
The Welcome Section should be at the top of your home page, with language that literally “welcomes the customer in.”
Welcome Sections are a great way to speak directly to your ideal customer and create a relationship with them. On a base level, you can explain what your business does and why they need it. But on a deeper level, you can empathize, quell fears, and call to action all in one place, which really helps customer engagement.
You get to speak directly to your customers here and address their desires and pain points, which is quite valuable for creating a lasting, more personal relationship.
3. Have an Opt-in Button Pop up on Your Homepage to Get Customer Emails
Opt-in buttons can help you make an email list for tracking your potential customers. They can also sweeten the deal by offering discounts during busy seasons and increasing the likelihood of sales.
Once you have customer emails, you can send out newsletters and updates on your products. Through continuous emails, you’ll build a real relationship with these customers so that they come back again and again to buy.
4. Spend Time Researching Keywords for Your Business
You need many keywords and phrases related to your business throughout the writing on your website. This helps Google find and flag your business for customers searching for related businesses, needs, and desires.
For example, if you’re a photographer, what type of photography do you do? If you specialize in engagements and weddings, include these keywords throughout your website more so that it flags for Google exactly what you do. This will help with your SEO so that you can pop up at the top of Google when people search for those types of photographers.
My favorite places to find related keywords that customers look up are the below places:
Google search (bottom of google where it shows related searches)
5. Write More Blogs
Research shows 2-4 blogs a month really help with SEO for businesses.
This is because blogs will give you all of the following:
More keywords and keyword phrases for Google to flag
Show Google that you’re consistently providing valuable information which makes you a reliable website
Adds credibility in Google’s eyes when you Include backlinks to other reliable websites
Separate from SEO, blogs also help businesses build a relationship with customers so that they keep coming back.
6. Invest in Facebook / Instagram Ads to Drive More Traffic to a Landing Page on Your Website
Facebook and Instagram Ads are a great way to drive more traffic to your website. Usually, you want to run 3 different sets of ads with slight variations to compare performance and improve your ad campaign over time. It’s best if these ads link directly to a Landing Page to buy. Then you can run analytics on the click rate of the ads as well as the success rate of the landing page.
This can also be a great way to start a sales funnel →
Facebook/Instagram Ad leads customers to Website Landing Page to buy.
If a customer doesn’t buy, a pop-up prompts them to sign up for a newsletter and updates on future discounts.
Customer gets added to email list.
Customer receives an email discount that urges them to buy and they’re back to the Landing Page.
Customer receives emails and builds a relationship with the company over time and is finally enticed to buy.
Continued emailing creates return customers.